Having a good online reputation does not only make you popular, it also makes you successful. Whether you’re running your own business or doing freelance work, it pays to brand yourself properly online.
So if you’re in dire need of a little online makeover, then look no further. Below are some of the best ways you should start branding yourself on the web.
1. Google yourself.
Before anything else, you need to check how you appear in search engines. Type in your name and see what comes up. If you have incriminating photos and other information that doesn’t really help you, ask Google to take it out. If you have the access to take them down, then do so.
Clean up your online profile first so you can build your brand without any skeletons in the closet suddenly surfacing.
2. Fix your name to set yourself apart.
You might have a common name, like “Maggie Smith” or “Jack Robinson”. There could be millions with that name existing online so what you can do is incorporate your middle initial or your second name.
This will release a shorter list of results and increases the chance that you will be easily found online.
3. Build your social media profile.
Once you’ve cleaned up after yourself, you now need to build your social media presence. There are over 1 billion people in Facebook alone. This doesn’t even count the millions of people in Twitter, Google+, LinkedIn, Pinterest and other platforms.
Start by keeping a decent presence— from the photos you upload, the status updates and posts you share and even how you communicate with your circles. If you want to be respected by people, your image should be as respectable as possible.
4. Create a somewhat “Ask an Expert” website.
Apart from your social media profiles, you need to have your own website. This stands as your online portfolio, which is a critical part of your successful branding.
If you’re offering a certain product/service, then you need to have somewhat of a “Ask an Expert” website. Say you’re a dog expert. Launch your website in such a way that people will come to you for help.
An FAQ, Submit your Questions and Forum areas could level you up and set you apart. So make yourself a thought leader and people will actually take you for one.
5. Link from yourself to yourself.
When you are running different social media profiles, it’s a must for you to link from yourself to yourself. What does this mean?
If you have a Google+ account, then add up your LinkedIn, Twitter and Facebook accounts as well. This will allow a better expansion of contacts and a greater shot at bagging new clients.
Moreover, you will be easily visible and appear more often in search engines as you’re just about well, anywhere.
6. Communicate and engage well.
When someone you’ve given your services to thanked you in his/her website/social media platform, acknowledge it and give them your warm gratitude as well. If someone is inquiring about the product/services you can render, give your response as promptly as possible.
This way, the rest of your circle and their circles will regard you as a good communicator as well as an easy-to-talk-to fellow. Trust us, you’ll need this degree of kindness to keep your people’s loyalty.